Consumerisme A Travers Objets, Makassar

What is consumerism? How do we get used to over-consumption, to the point of forgetting how to do without, how we did before, how we'll do after? To answer these questions, Jeanne Guien turns to everyday objects: cups, display cases, handkerchiefs, deodorants, smartphones. Five objects to which our gestures and senses have been educated, five objects that are banal yet opaque, utilitarian yet overloaded with value, sublimated yet soon to be discarded. By tracing their history, this book aims to show how the taste for everything that's new, fast, personalized and paying for itself is born. For the industries that shape our world not only create objects, they also create behaviors. So consumerism is not so much the moral vice of "spoiled" societies as a matter of production and design. To understand how our actions are determined by seemingly innocuous products is to question the possibility of freeing them.