Created in 1973 by climber Yvon Chouinard, Patagonia first designed climbing equipment before developing technical clothing for outdoor sports. A pioneer in environmental commitment, the brand has donated 1% of its sales to environmental NGOs since 1986. Patagonia has distinguished itself with its lifetime warranty and unconventional business model, culminating in 2022 when Chouinard transferred ownership to the Patagonia Purpose Trust and Holdfast Collective. Centre Commercial has chosen Patagonia for the quality of its products and its concrete approach that combines technical performance with a constant search for more durable materials.