Founded in 2015 by scientist and triathlete Mårten Fryknäs, Maurten revolutionized sports nutrition with its patented Hydrogel technology. This Swedish innovation, developed with Lund University, encapsulates carbohydrates in a matrix of natural alginate and pectin, allowing optimal absorption without digestive issues. Made with only 6 to 7 ingredients without colorings or preservatives, their energy gels and drinks propelled Eliud Kipchoge below the mythical 2-hour marathon barrier. This radical scientific approach combines exceptional performance with clean formulations, redefining the standards of endurance nutrition.