Founded in 1993 in Stockholm, Houdini Sportswear has been reimagining outdoor clothing for nearly three decades. A pioneer of the circular economy, this Swedish brand designs durable technical products with 87% being recyclable or biodegradable. Their iconic Power Houdi, created in the early 2000s and made from recycled Polartec Power Stretch Pro, perfectly illustrates this philosophy with an average lifespan of over 1000 uses.