Founded in 2017 by Kaye Stanton in Sheffield, P. Denim was born from creative frustration: the inability to find simple, durable denim clothing for children. A former vintage specialist, Kaye initially transformed discarded jeans into new pieces for 0-10 year-olds, before collaborating with Candiani, an Italian mill renowned for sustainable innovation. Each 100% cotton garment is designed to evolve with the child through elastic waistbands and adjustable sleeves.