ORDINARY FITS is a Japanese brand of unisex clothing for everyday life. The brand was launched by designer Makoto KODAMA in 2008 in Kojima, Okayama.

In vintage items such as denim, work clothes or military uniforms, rationality and irrationality coexist in perfect harmony. We can feel a sense of "beauty" in these items from the past.

ORDINARY FITS updates this feeling to the modern mood and produces the items using the best modern manufacturing techniques in Japan.