Founded in 1906 in Boston by William J. Riley, New Balance embodies the excellence of American craftsmanship in footwear. True to its roots, the brand maintains significant production in the United States and United Kingdom, prioritizing quality and durability through its historic workshops. Recognized for its technical innovations, such as the legendary 990 series launched in the 1980s, and its unique offering of multiple widths per size, New Balance combines athletic performance with timeless style, cultivating a perfect balance between heritage and modernity.