B Magazine Vibram, B Magazine
Magazine B, a Korean periodical founded in 2011 by Suyong Joh, stands out for its uniqueness: each monthly issue is entirely dedicated to a brand selected for its style, values, value for money and reputation. The letter "B" stands for "Brand", underlining the magazine's focus on brands. From Patagonia to Chanel, Ikea to Astier de Villatte, no brand is excluded from this in-depth exploration. Some issues even explore specific cities. Each issue is a mine of information, including interviews, testimonials, facts and figures, brand history and fascinating anecdotes, all enhanced by outstanding photography. B Magazine is truly a collectible publication for lovers of brands and inspiring stories.
In 1937, following the tragic loss of his friends in a mountaineering accident attributed in part to inadequate footwear, Vitale Bramani founded Vibram with the aim of designing better-performing outsoles. Since then, Vibram has been committed to continually developing new products to meet the needs of active people. In 2005, the Italian company took a major step forward with the launch of In 2005, this Italian company took a major step forward with the launch of its first range of finished products, including FiveFingers, demonstrating the ability of a component manufacturer to become a brand in its own right.
From the poignant story of the company's founding, to an exploration of Vibram's manufacturing workshops, to a detailed analysis of the design of its most popular soles, the story highlights the passion and innovation that drives the brand. In addition, a special focus is placed on FiveFingers minimalist shoes, which have become a must-have for runners and trail enthusiasts, illustrating their status as a benchmark in sports footwear.
- Each issue is dedicated to a specific brand.
- Unique points of view and in-depth analyses.
- Monthly publication.
- Advertising-free, featuring balanced brands from around the globe.
- Marketing and brand management.
- English language.
Printed in South Korea.
