Former New Zealand winemaker Frances Shoemack founded Abel after discovering the fragrance industry's deep reliance on petrochemicals and the lack of sophisticated natural alternatives. For over a decade, the house has crafted 100% natural eau de parfums, free from fossil fuel-derived molecules — by combining the expertise of master perfumers, biotechnology, and upcycled ingredients from the food industry. Abel was also the first fragrance house to publish its full ingredient lists, going far beyond legally required allergen disclosures. A radical transparency and an uncompromising ethos that align seamlessly with Centre Commercial's values.