Founded by Hélène Fulchi, Big Crush is a French denim label for kids born from a minimalist and sustainable vision. Each unisex piece is carefully crafted in Portugal in limited quantities, using organic or regenerative cotton. With its timeless collection of jeans and jackets, Big Crush combines elegance and practicality while minimizing its environmental impact. Centre Commercial selects this brand for its ethical approach and ability to create durable garments that transcend seasons.