Porter Yoshida is a Japanese brand founded by Kichizo Yoshida in 1935. Made by skilled artisans the brand is synonymous of quality and elegance. In 1923, during The Great Kanto Earthquake when Kichizo Yoshida was 17, he managed to rescue many household goods out of his house, by tying both ends of a cord to the goods and holding the cord on his shoulders. He learnt from the experience that "a bag should first of all be a tool to carry goods". Even after he established Yoshida Kaban Seisakujo in Kandasuda-cho, Tokyo, he did not forget this philosophy and pursued the goal to create "a bag that fits to the owner as time passes and becomes a regular part of their lives".