B Magazine Patagonia, B Magazine

B Magazine, a Korean periodical founded in 2011 by Suyong Joh, stands out for its uniqueness: each monthly issue is entirely dedicated to a brand selected for its style, values, value for money and reputation. The letter "B" stands for "Brand", underlining the magazine's focus on brands. From Patagonia to Chanel, Ikea to Astier de Villatte, no brand is excluded from this in-depth exploration. Some issues even explore specific cities. Each issue is a mine of information, including interviews, testimonials, facts and figures, brand history and fascinating anecdotes, all enhanced by outstanding photography. B Magazine is truly a must-have publication for lovers of brands and inspiring stories.

Patagonia, an outdoor clothing brand founded in 1973 by Yvon Chouinard, is a pioneer in its commitment to the environment. Chouinard, who began making eco-friendly pitons as early as 1964, laid the foundations for this ecological vision. By emphasizing the superior quality of its products, Patagonia has redefined the concept of a company's role, inspiring not only the outdoor industry but the whole world.

- Each issue is dedicated to a specific brand.
- Unique viewpoints and in-depth analyses.
- Monthly publication.
- Advertising-free, featuring balanced brands from around the globe.
- Marketing and brand management.
- English language

Printed in South Korea