B Magazine Usm, B Magazine
Magazine B, a Korean periodical founded in 2011 by Suyong Joh, stands out for its uniqueness: each monthly issue is entirely dedicated to a brand selected for its style, values, value for money and reputation. The letter "B" stands for "Brand", underlining the magazine's focus on brands. From Patagonia to Chanel, Ikea to Astier de Villatte, no brand is excluded from this in-depth exploration. Some issues even explore specific cities. Each issue is a mine of information, including interviews, testimonials, facts and figures, brand history and fascinating anecdotes, all enhanced by outstanding photography. B Magazine is truly a collectible publication for brand lovers and inspirational storytellers.
The renowned furniture brand was founded in the Swiss village of Münsingen in 1885. Originally founded as a locksmith and metalworker, it quickly evolved into a major player in modular furniture. The real boom began when Paul Schaerer, grandson of founder Ulrich Schaerer, took over the reins of the company in 1961. Under his leadership, USM Haller, the company's first iconic modular furniture system, was developed in collaboration with Swiss functionalist architect Fritz Haller in 1965. Today, the system is recognized worldwide for its exceptional durability and modern yet timeless aesthetic.
- Each issue is dedicated to a specific brand.
- Unique viewpoints and in-depth analyses.
- Monthly publication.
- Advertising-free, featuring balanced brands from around the globe.
- Marketing and brand management.
- English language
Printed in South Korea
