B Magazine Vitra, B Magazine

Magazine B, a Korean periodical founded in 2011 by Suyong Joh, stands out for its uniqueness: each monthly issue is entirely dedicated to a brand selected for its style, values, value for money and reputation. The letter "B" stands for "Brand", underlining the magazine's focus on brands. From Patagonia to Chanel, Ikea to Astier de Villatte, no brand is excluded from this in-depth exploration. Some issues even explore specific cities. Each issue is a mine of information, including interviews, testimonials, facts and figures, brand history and fascinating anecdotes, all enhanced by outstanding photography. B Magazine is truly a collectible publication for lovers of brands and inspiring stories. 

Starting out in 1934 as a company specializing in shopfitting, Vitra took a decisive turn in the furniture market in 1957 when it acquired the license to produce Herman Miller's famous Eames chairs. This historic partnership marked the beginning of a new era for the brand. Since then, Vitra has continued to grow and innovate, thanks in part to its many collaborations with contemporary designers carefully selected for their unique vision of design. These creative alliances have enabled Vitra to remain at the forefront of the industry, while perpetuating the heritage of quality and excellence for which it is renowned.

- Each issue is dedicated to a specific brand.
- Unique points of view and in-depth analyses.
- Monthly publication.
- Advertising-free, featuring balanced brands from around the globe.
- Marketing and brand management.
- English language

Printed in South Korea