NEW KIDS IN THE HOUSE

NEW KIDS IN THE HOUSE is a German children's brand founded by Sarah and Florian Seidel. The couple, born in the 90s, got their inspiration from their childhood to create colorful, retro yet timeless caps.
They fight against the fast fashion, and want to make fashion in a more transparent way, so they collect used fabrics to create their models. Everything is locally made in their studio in Germany.