Honesty and transparency drive Haeckels forward.
The brand has always wanted to make people aware of the fragility and value of the ocean and of natural products that are just as effective as chemical alternatives.
Algae have a strong moisturizing potential, they are rich in vitamins, minerals and precious amino acids; they are antibacterial, skin replenishing and anti-inflammatory.
Under license, they harvest them by hand on the beach, a few steps from their shop.