RUE DE L'ECHEQUIER
SPORTWASHING DAVID BLOUGH SPORTWASHING
Participating in sport is good for your mind and body. It's good for your heart and legs, but it's also a way to team up and work together. It is perhaps even the shortest way to become a nation and to respect each other. Sport is a global language. Everyone can find his or her way around it. Sport is undoubtedly about sharing, it is obviously about openness. Sport is anti-racism, egalitarianism, communion.
Founder of an association that uses sports as a lever for education and social change, David Blough has heard a thousand and one variations of these moral inspirations. He was fed up with the hijackings, exaggerations, and concealments hidden behind these lyrical flights of fancy.
By detailing the various virtues attributed to sport, he shows that its practice is too often taken to cover up a lack of public policy, to restore the reputation of unsavory regimes, to produce great entertainment for the benefit of multinational corporations whose ethics are the least of their worries.
In short, "sport washing".
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