Using "UTILITY" and "SPORTS" as keywords, Nanamica blends fashion and performance to offer "standard apparel for the current age" with a design that transcends gender, age and sex boundaries. By staying away from passing trends, Nanamica produces high quality items that can accompany your daily life for a long time. The name Nanamica means "house of seven seas", this image of the ocean is something the brand wants to convey to symbolize the journey and diversity of their partners.